SEO is a term that’s often heard, but not often understood by new digital entrepreneurs. 

It’s the process of optimizing your website and pages so that search engines can serve them up to search engine users interested in the information your site contains. 

But understanding SEO isn’t nearly as simple as you’d think. 

Therefore, below, we’ll go over some of the basics of SEO so that you can have at least a basic understanding of how to get your website indexed and ranked in the search engines.

Getting Your Site Indexed

You can build the flashiest, most fantastic website, filled with all sorts of an excellent informative content, logo, and the most valuable features imaginable, and it’s not going to do you any good if search engines don’t know about the site. 

That’s why the most important thing to understand about SEO is that you’ll need to tell search engines where your site is if you want them to rank your pages. 

An index is the library of websites and pages that search engines regularly crawl to find relevant information for their users. 

Search engines may automatically find and crawl your website, but this can often take months or even years for them to do. 

Therefore, the most effective method for getting your site indexed is to manually submit an XML sitemap of your site to each search engine. 

Depending on the platform you’re using, you may be able to automatically generate a sitemap, which can then be uploaded to Google using the Google Search Console. 

If not, your web development team can help you do this. 

Finding Keywords

No matter the type of website you have, there will be specific keywords that you’ll want to optimize your site, pages, and blog posts for. 

For instance, let’s say you own a website that’s all about live rodent racing. In this case, you’ll want to optimize your site for keywords that people who are interested in rodent racing might be interested in. 

This might include keywords, such as: 

  • What are the fastest rodents? 
  • Upcoming rodent racing events near me
  • Racing rodents in Albuquerque, New Mexico

These are only a few examples of keywords that might be relevant to a rodent racing website. 

Ideally, you’ll want to find as many keywords with high search volumes and low competition as you possibly can that are still relevant to your website. 

To do this, you’ll need to use tools, such as the Google Keyword Planner or Moz Keyword Explorer. 

Then, once you’ve narrowed down a list of suitable keywords, you can move on to creating and optimizing your website content. 

Creating Content

Content is somewhat of an ambiguous term that can be used to refer to blog posts, social posts, videos, podcasts, infographics, etc. 

However, when it comes to SEO, content refers to any written information on your website that both humans and search engines will read and parse when searching for specific bits of information. 

That’s why it’s essential to use the keywords you’ve identified in the content you create. 

The more of these keywords you have on your site, the more context it gives to search engines in terms of what the site is about. 

At the same time, it also helps provide the information needed to answer searcher intent correctly. 

In other words, once you have these keywords used on your site when a person inputs those keywords into a search engine, your site will be more likely to be offered as one of their search results. 

Backlinking

Aside from keywords and content, backlinks are among the most important factors that search engines use to rank websites. 

Backlinks are links on other websites that point to your website. 

Essentially, these work like votes of confidence from other sites, telling search engines that your site has a good reputation among site owners. 

The more backlinks you have pointing to your site, the more it tells search engines that your site contains valuable and relevant information about a given topic. 

The Basic Of SEO 2022

SEO is somewhat of a complicated beast. 

It’s the process of optimizing your site and content to be more likely served to search engine users when they input specific search queries. 

However, what search engines look for changes every time they implement new updates to their algorithms. 

Therefore, you must use this information and be sure to keep yourself up-to-date on current SEO trends, which will help you get as much free, organic traffic as possible to your site!

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